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Humor Illustration Design,

a Summary of Illustrations, Designs, and Projects

Jochen Gasser

Bahnhofstra?e 10, 39040 Vahrn (Bz), Italy

info@jochengasser.com

Abstract. This paper summarizes my work as an illustrative designer; it covers

details of my inspiration, ideas, final works, and specific projects that I have

worked on throughout my career. This paper is organized in parts; Humor Illustration Design as a Solution Mechanism for Various Problems describes

my view on how humor functions in the world today and how it alleviates

issues. Illustration as a Tool is where I explain the workings behind and the

outcome of an ongoing project and the goals I’m aiming for as a designer in

terms of reaching my audience. I then show how I incorporate my work into

marketing strategies in Humor Illustration Design as Marketing Strategy. Finally I focus on the project that I will present in Las Vegas in July.

Keywords: Humor Illustration Design, Humor, Andreas Hofer, Humanity, Emotional Connection, Gondola.

1Humor Illustration Design as a Solution Mechanism for Various Problems

In a powerful and function-oriented world, it is more important than ever not to come short on emotions and humanity when it comes to design and illustration. The motto “Sex sells”, is an evident example of how humor functions in our society; at first the directness of this motto seems crude and grabs our attention, then it eases and brings about a laugh. Humor is a concept that can be used to reach audiences within seconds, and draws them in through amusement and emotional connection. Illustration is a way to depict humor; it is an ideal means of expression as themes can be apprehended and understood with no specific boundary. In other words, illustration allows individual opinions and views on certain themes through imagination.

2Illustration as a Tool

Since the beginning of my career as a freelance illustrator in 2008, I have been interested in innovative ways to apply the concept of “Humor Illustration Design”. I worked together with a historian named Norbert Parschalk on my first project. It was based on the idea of historical story telling through a new style. The main idea was to A. Marcus (Ed.): DUXU/HCII 2013, Part III, LNCS 8014, pp. 513–519, 2013.

? Springer-Verlag Berlin Heidelberg 2013

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